Fourth Seminar: The Business Model

We changed to another seminar room for this session.

In the first part of the seminar, each of the groups presented their model to make a new infomating Jurong Bird Park. Besides blue tooth and mobile radio, I think our model, the bar code reading method is a also a quite good one. Because not all the mobile phone has the feature of blue tooth, the bar code seems more convenient for most of the visitors. For the problem of queuing up at the registration site, my idea is that to apply the same principle of buying a movie ticket via sms, we can enable the mms users to use the mms of the bar code as the physical ticket they may otherwise buy. And visitors can scan the bar code from the screen of their phone. I think this will be convenient enough.

In the second half session, we learnt about the business model. Some quite revolutionary and novel models like E-Bay, Amazon.com are introduced.

At the end, Prof Gilbert discussed the term project with us. One thing I want to mention is when we asked for the guidelines of the elevator pitch after class, Prof talked about his idea of walk-tour. I think I have some thoughts for that. We can introduce the electronic paper(this may not be available now, but in a few years, this kind of paper will be quite popular). There will be map of the place of interest, in this case, should be Singapore, and also different icons standing for major buildings on that paper. When walking in a place, you can actually touch the place on the map and a detailed map for that region will appear on the paper. You can find cafes, restaurants, hotels, shopping malls on the map. For the famous sites, like Singapore River, Raffles' Building, there will be a sound icon beside the site on the map. By clicking that, you will receive a call from the Singapore Tourism Board Information Center. The working principle is the same as we applied in JBP. So, the tourist will feel quite satisfied for this kind of walking journey.