Seminar Ten Business Plan and Storytelling Skill

In this seminar, we focused mainly on the business plan which was closely related to our final project.
A business plan is a formal statement of a set of business goals, the reasons why they are believed attainable, and the plan for reaching those goals. It may also contain background information about the organization or team attempting to reach those goals.
Based on my searching results, there are a lot of business plan templates available online. To my big surprise, some websites even provide the service to construct customized plans for people. However, I will not try that because I can not trust them to make the right plan for me. ^_^
There are several components essential to a business plan:
1 Executive Summary
2 Organizational Background
2.1 Mission Statement
2.2 Current Status
2.3 History
2.4 Management Team
3 Product Portfolio
4 Marketing Plan
4.1 Market Size and Structure
4.2 Competitive analysis: Existing Markets
4.3 Competitive analysis: New Markets
4.4 Pricing
4.5 Demand Management
4.6 Distribution
4.7 Promotion and Brand Development
5 Operational Plan
5.1 Current Product/project status
5.2 Research and development plan
5.3 Manufacturing/Deployment plan
5.4 Information and Communications Technology Plan
5.5 Staffing Plan
5.5.1 Staffing Needs
5.5.2 Union issues
5.5.3 Training Requirements
5.5.4 Hiring Time Table
5.5.5 Staffing Budget
5.6 Business Process Outsourcing Plan
6 Asset Development Plan
6.1 Intellectual Property Plan
6.1.1 Intellectual Property Inventory
6.1.2 Portfolio Development Plan
6.2 Acquisition Plan
6.3 Organizational Learning Plan
7 Cost Allocation Model
8 Financial Plan
8.1 Current Financing
8.2 Funding Needs
8.3 Funding Plan
8.4 Financial History
8.5 Financial Forecasts
8.6 Valuation
9 Risk analysis
9.1 Risk Evaluation
9.2 Risk Management Plan
10 Decision Making Criteria

We are now working on our mobile food guide business plan. At the same time, I continue reading the text book of Mobile Web 2.0. There are some points I feel quite useful to our case, and yet we still not think about it.
1. The triangulation is based on the cell. The cells are not uniform. They are usually bigger in country side than that in urban region.
2. The needs to mobile food guide may need to be reconsidered. If the rate is a bit high, potential users will not choose to search by phone but just simply look around!

Hopefully, we can have these two points solved during next meeting.

The other part of this seminar is the storytelling skills shared by Prof Gilbert. That was really interesting. Although I am not good at telling a story, I personally think I am good at writing story--but in Chinese. The storytelling skill is important, especially in a business career. I may learn some from Prof during each seminar, because the stories he told in class are really attractive. It is time for me to improve my English.